@charset "UTF-8";
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:root[data-theme=dark]{--bg:#191c18;--surface:#232720;--ink:#f0f1e9;--muted:#afb4a7;--line:#3c4237;--card:#272d23;color-scheme:dark}
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@media(max-width:1050px){.desktop-nav{gap:20px;margin-right:5px}.hero-grid{gap:0;padding-top:42px}.hero-topline .eyebrow{font-size:8px;letter-spacing:1px}h1{font-size:8.1vw}.hero-description{font-size:13px}.hero-buttons{gap:19px}.button{font-size:11px;gap:22px;padding:17px}.hero-buttons .text-link{font-size:10px;gap:10px}.hero-visual{margin-top:-25px}.art-label{font-size:7px;gap:6px;padding:6px}.art-caption{font-size:6px}.art-bottom .eyebrow{font-size:6px}.art-fraction{font-size:34px}.art-fraction span{font-size:30px}.experience-strip{gap:25px}.wordmark-doordash{font-size:13px}.wordmark-starz{font-size:17px}.wordmark-think{font-size:17px}.wordmark-wolt{font-size:29px}.wordmark-olx{font-size:29px}.wordmarks{gap:16px}.experience-strip>p{width:80px;font-size:7px}.proof-strip>div{padding:0 21px}.proof-number{font-size:40px}.proof-number>span{font-size:29px}.section-space{padding-top:85px;padding-bottom:85px}.case-card{padding:24px}.case-category{font-size:6px}.case-brand{font-size:25px}.case-brand>span{font-size:10px}.starz-brand{font-size:22px}.case-results strong{font-size:52px}.case-card h3{font-size:22px}.case-summary{font-size:11px}.expertise-section{gap:7%}.services summary h3{font-size:19px}.services summary{gap:13px}.service-body{padding-left:27px;padding-right:15px}.channel-list{gap:20px}.channel-list span{font-size:13px}.about-section{gap:7%}.about-art{aspect-ratio:.83}.about-art-bottom>span:first-child{font-size:21px}.about-art-top{font-size:6px}.about-art-bottom .eyebrow{font-size:6px}.about-copy .section-index{font-size:8px}.about-facts{gap:15px}.about-facts p{font-size:10px}.contact-section{gap:7%}.contact-copy h2{font-size:5.7vw}.contact-email{font-size:12px;gap:7px}.contact-copy>p:not(.eyebrow){font-size:12px}.contact-form h3{font-size:16px}.form-row{gap:15px}.interest-options span{padding:7px 8px}.site-footer{gap:25px}}
@media(max-width:760px){html{scroll-padding-top:28px}.section-shell{padding-left:6%;padding-right:6%}.site-header{height:82px;padding:0 6%;gap:12px}.brand{font-size:11px;gap:9px}.brand-sub{font-size:6px;letter-spacing:.5px}.brand-symbol{font-size:39px;width:41px;letter-spacing:-7px}.desktop-nav{display:none}.header-actions{gap:7px}.header-cta{padding:10px 13px;gap:17px;font-size:10px}.theme-toggle{width:34px;height:34px;padding:8px}.menu-toggle{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:5px;width:31px;height:34px;background:transparent}.menu-toggle span{width:17px;height:1px;background:var(--ink);transition:transform .2s}.menu-toggle[aria-expanded=true] span:first-child{transform:translateY(3px) rotate(45deg)}.menu-toggle[aria-expanded=true] span:last-child{transform:translateY(-3px) rotate(-45deg)}.mobile-nav:not([hidden]){position:absolute;display:flex;flex-direction:column;top:81px;left:0;right:0;background:var(--bg);padding:18px 6% 25px;border-bottom:1px solid var(--line);box-shadow:0 20px 30px #0001}.mobile-nav a{display:flex;justify-content:space-between;padding:16px 0;font-size:21px;border-bottom:1px solid var(--line)}.mobile-nav a span{font-size:10px;font-family:var(--mono);align-self:center}.hero{padding-top:24px}.hero-topline{align-items:flex-start}.hero-topline .eyebrow{font-size:7px;letter-spacing:.55px}.hero-topline .location{max-width:130px;text-align:right;line-height:1.8}.hero-topline .location .muted{padding:0 4px}.hero-grid{grid-template-columns:1fr;padding-top:35px;padding-bottom:36px}.hero-copy{max-width:610px}h1{font-size:clamp(64px,11vw,86px);letter-spacing:-.073em}.hero-description{font-size:14px;margin-top:29px}.hero-buttons{margin-top:25px;gap:25px}.button{padding:18px 21px;font-size:12px;gap:28px}.hero-buttons .text-link{font-size:11px;gap:13px}.hero-footnote{font-size:7px;margin-top:18px}.hero-visual{width:85%;max-width:420px;justify-self:center;margin:46px 0 10px}.art-caption{font-size:7px}.art-label{font-size:8px;padding:6px 8px}.art-bottom .eyebrow{font-size:7px}.art-bottom{bottom:-12px}.art-fraction{font-size:38px}.art-fraction span{font-size:35px}.experience-strip{display:block;padding-top:23px;padding-bottom:25px}.experience-strip>p{width:auto;font-size:7px;margin-bottom:17px}.wordmarks{gap:25px;justify-content:flex-start;flex-wrap:wrap;row-gap:16px}.wordmark-wolt{font-size:29px}.wordmark-doordash{font-size:14px}.wordmark-starz{font-size:17px}.wordmark-olx{font-size:27px}.wordmark-think{font-size:17px}.proof-strip{grid-template-columns:1fr 1fr;padding-top:8px;padding-bottom:8px}.proof-strip>div{padding:25px 20px!important;border:0}.proof-strip>div:nth-child(odd){padding-left:0!important;border-right:1px solid var(--line)}.proof-strip>div:nth-child(-n+2){border-bottom:1px solid var(--line)}.proof-number{font-size:40px}.proof-strip p{font-size:9px}.proof-strip>div:last-child .proof-number{font-size:23px}.proof-number 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0!important;border-right:0;border-bottom:1px solid var(--line)}.engagement-grid article:last-child{border-bottom:0}.engagement-icon{margin-bottom:20px;font-size:33px}.engagement-grid .eyebrow{font-size:8px}.engagement-grid h3{font-size:26px}.engagement-grid p{font-size:13px;max-width:100%;margin-bottom:23px}.engagement-grid a{font-size:12px}.contact-section{grid-template-columns:1fr;gap:47px;padding-top:55px;padding-bottom:45px}.contact-copy h2{font-size:clamp(46px,10vw,70px);letter-spacing:-2px;position:relative}.contact-arrow{position:absolute;right:0;top:0;font-size:50px;margin:0}.contact-copy>p:not(.eyebrow){font-size:13px;max-width:400px}.contact-email{font-size:15px;gap:15px;margin-top:22px}.contact-direct{flex-direction:row;gap:25px;flex-wrap:wrap;margin-top:20px}.contact-form{padding-top:32px;border-top:1px solid #20241b45}.contact-form h3{font-size:20px}.contact-form label,.contact-form legend{font-size:11px}.contact-form input:not([type=radio]),.contact-form textarea{font-size:16px}.interest-options span{font-size:11px;padding:9px 11px}.form-note{font-size:10px}.form-status{font-size:11px}.site-footer{flex-wrap:wrap;padding-top:27px;padding-bottom:27px;gap:20px}.site-footer>div:nth-child(2){width:100%;order:3}.footer-links{margin-left:auto;font-size:10px;gap:22px}.footer-brand{font-size:17px}.site-footer>div:nth-child(2)>span{font-size:11px}.site-footer p{font-size:9px}.site-dialog{padding:45px 24px 28px}.site-dialog h2{font-size:32px}.dialog-stats{padding:20px}.dialog-stats strong{font-size:34px}}
@media(max-width:380px){.brand-sub{display:none}.brand-symbol{font-size:35px;width:36px}.brand{font-size:10px;gap:7px}.header-cta{padding:9px 11px;gap:10px}.header-actions{gap:4px}.hero-topline .location{max-width:113px}.hero-topline .eyebrow{font-size:6px}h1{font-size:60px}.hero-buttons{gap:15px}.hero-buttons .button{font-size:10px;padding:17px 15px;gap:17px}.hero-buttons .text-link{font-size:10px;gap:8px}.art-label{font-size:7px}.case-category{font-size:6px}.case-card{padding:22px}.case-results strong{font-size:51px}.case-card h3{font-size:23px}.services summary h3{font-size:19px}.contact-email{font-size:13px}.contact-arrow{font-size:42px}.form-row{grid-template-columns:1fr;gap:25px}.site-footer{gap:16px}.footer-links{gap:15px;font-size:9px}}
.header-cta,.hero-buttons .button,.hero-buttons .text-link{white-space:nowrap}
.contact-section a:focus-visible,.contact-section button:focus-visible,.contact-section input:focus-visible,.contact-section textarea:focus-visible{outline-color:#20241b}
.case-summary,.service-body p,.about-copy>p:not(.eyebrow):not(.about-lead),.engagement-grid p{font-size:14px}
@media(max-width:760px){h1{font-size:clamp(48px,14.7vw,90px)}.hero-buttons{gap:18px}.hero-buttons .button{font-size:11px;padding:18px 16px;gap:16px}.hero-buttons .text-link{font-size:11px;gap:10px}}
@media(max-width:460px){.brand-sub{display:none}.brand{font-size:11px}.hero-topline .eyebrow{letter-spacing:.2px;font-size:6px}.hero-topline .location{max-width:115px}.about-art-top{font-size:6px}}
@media(max-width:380px){h1{font-size:clamp(48px,14.7vw,56px)}.hero-buttons{gap:15px}.hero-buttons .button{font-size:10px;padding:17px 14px;gap:12px}.hero-buttons .text-link{font-size:10px;gap:8px}.brand{font-size:10px}.contact-email{font-size:13px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}.reveal-ready{opacity:1;transform:none}}

/* Budget responsibility, deeper experience and senior consulting. */
.proof-strip{grid-template-columns:1.5fr 1fr 1fr 1.3fr}
.proof-strip>div:last-child .proof-number{font-size:47px;letter-spacing:-2.5px;line-height:1.1}
.proof-strip>div:last-child .proof-arrow{font-size:34px}
.hero-footnote{line-height:1.9;max-width:490px;letter-spacing:.8px}
.case-investment{display:flex;align-items:flex-end;justify-content:space-between;gap:20px;border-bottom:1px solid #20241b40;padding:31px 0 23px}
.case-investment .eyebrow{display:block;font-size:8px;letter-spacing:.9px;margin-bottom:10px;opacity:.8}
.case-investment>div>strong{display:block;font-size:76px;letter-spacing:-4px;line-height:.95;font-weight:450}
.case-investment>div>strong>span{font-size:.6em}
.case-investment .investment-scope{text-align:right;padding-bottom:2px}
.case-investment .investment-scope strong{font-size:34px;letter-spacing:-1px}
.investment-scope>span{display:block;font-size:10px;line-height:1.6;opacity:.8;margin-top:8px}
.case-starz .case-investment{border-color:#f0f2e835}
.case-platforms{display:flex;flex-wrap:wrap;gap:7px;margin-top:-8px;margin-bottom:25px}
.case-platforms>span{font:8px var(--mono);border:1px solid #20241b50;padding:6px 7px}
.case-starz .case-platforms>span{border-color:#f0f2e840}
.case-card{display:flex;flex-direction:column}
.case-card .case-link{margin-top:auto}
.case-graphic{height:178px}
.wolt-graphic svg{height:125px}
.case-results{margin-bottom:24px}
.case-results strong{font-size:50px}
.case-results strong span{font-size:32px}
.dialog-investment{padding:23px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);display:flex;align-items:center;gap:25px;margin-bottom:24px}
.dialog-investment>strong{font-size:55px;letter-spacing:-2px;line-height:1;font-weight:450;white-space:nowrap}
.dialog-investment>span{font:10px/1.65 var(--mono);max-width:180px;color:var(--muted)}
.career-section{padding-bottom:95px}
.career-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:35px;margin-bottom:30px}
.career-heading h2{font-size:40px;letter-spacing:-1.4px}
.career-heading>p{font-size:12px;color:var(--muted)}
.career-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.career-card{padding:27px 30px 24px;border:1px solid var(--line);background:var(--surface)}
.career-card-top{display:flex;align-items:center;justify-content:space-between;gap:15px;color:var(--muted)}
.career-card-top .eyebrow{font-size:8px}
.career-glyph{font-size:28px;line-height:1;opacity:.65}
.career-card h3{font-size:30px;font-weight:550;letter-spacing:-1px;margin-top:22px;display:flex;align-items:baseline;gap:10px}
.career-card h3>span{font-size:25px;font-weight:400}
.career-card h3>.career-brand-note{font-size:11px;color:var(--muted);letter-spacing:0}
.career-role{font-size:13px;margin-top:10px}
.career-detail{display:flex;justify-content:space-between;gap:20px;border-top:1px solid var(--line);padding-top:17px;margin-top:24px;font-size:10px;color:var(--muted)}
.career-detail>span:last-child{font-family:var(--mono);white-space:nowrap;font-size:9px}
.channel-depth{padding-top:20px;padding-bottom:80px}
.channel-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:30px;margin-bottom:30px}
.channel-heading h2{font-size:44px;letter-spacing:-1.5px}
.channel-heading>p{font-size:12px;color:var(--muted)}
.channel-tabs{display:flex;gap:7px;flex-wrap:wrap;margin-bottom:17px}
.channel-tabs button{padding:13px 18px;font-size:12px;background:transparent;border:1px solid var(--line);border-radius:2px}
.channel-tabs button:hover{background:var(--surface)}
.channel-tabs button[aria-selected=true]{background:var(--ink);border-color:var(--ink);color:var(--bg)}
.channel-panel{display:grid;grid-template-columns:1.05fr 1fr;gap:10%;border:1px solid var(--line);background:var(--surface);padding:34px;min-height:274px}
.channel-panel .eyebrow{font-size:8px;color:var(--muted);letter-spacing:1px}
.channel-panel h3{font-size:32px;letter-spacing:-1px;font-weight:450;margin-top:19px;margin-bottom:16px}
.channel-panel-main>p:last-child{font-size:14px;line-height:1.8;color:var(--muted)}
.channel-panel-detail{border-left:1px solid var(--line);padding-left:34px}
.channel-panel-detail ul{padding-left:15px;font-size:13px;line-height:1.8;margin-top:16px;margin-bottom:18px}
.channel-panel-detail li{padding-left:2px;margin-bottom:5px}
.channel-panel-detail li::marker{color:#7d9b37}
.channel-panel-detail .channel-evidence{font-size:11px;line-height:1.8;color:var(--muted);border-top:1px solid var(--line);padding-top:14px}
@media(min-width:1500px){.case-investment>div>strong{font-size:89px}.career-heading h2{font-size:49px}.channel-heading h2{font-size:52px}.channel-panel{min-height:300px}.channel-panel-main>p:last-child{font-size:16px}.career-role{font-size:15px}}
@media(max-width:1050px){.case-investment>div>strong{font-size:65px}.case-investment .investment-scope strong{font-size:28px}.case-investment .eyebrow{font-size:7px}.case-platforms>span{font-size:7px}.career-heading h2{font-size:35px}.career-card{padding:23px}.channel-panel{gap:6%;padding:26px}.channel-panel-detail{padding-left:26px}.channel-tabs button{padding:12px 15px}.channel-panel-detail ul{font-size:12px}.proof-strip>div:last-child .proof-number{font-size:40px}}
@media(max-width:760px){.proof-strip{grid-template-columns:1fr 1fr}.proof-strip>div:last-child .proof-number{font-size:40px}.case-investment>div>strong{font-size:70px}.case-investment .investment-scope strong{font-size:30px}.case-investment .eyebrow{font-size:7px}.case-results strong{font-size:51px}.case-platforms>span{font-size:8px}.career-section{padding-bottom:65px}.career-heading{display:block;margin-bottom:25px}.career-heading h2{font-size:34px}.career-heading>p{margin-top:19px;font-size:12px}.career-heading>p br{display:none}.career-grid{grid-template-columns:1fr;gap:13px}.career-card{padding:25px}.career-card h3{font-size:28px;margin-top:20px}.career-role{font-size:13px}.career-card-top .eyebrow{font-size:8px}.channel-depth{padding-top:10px;padding-bottom:60px}.channel-heading{display:block;margin-bottom:25px}.channel-heading h2{font-size:38px}.channel-heading>p{margin-top:18px}.channel-tabs{gap:6px}.channel-tabs button{padding:12px 13px;font-size:11px;min-height:42px}.channel-panel{grid-template-columns:1fr;gap:25px;padding:25px;min-height:480px}.channel-panel h3{font-size:29px}.channel-panel-main>p:last-child{font-size:14px}.channel-panel-detail{border-left:0;border-top:1px solid var(--line);padding:23px 0 0}.channel-panel-detail ul{font-size:13px}.dialog-investment{gap:17px}.dialog-investment>strong{font-size:43px}.dialog-investment>span{font-size:9px}.brand-sub{font-size:6px}}
@media(max-width:380px){.case-investment>div>strong{font-size:59px}.case-investment .investment-scope strong{font-size:25px}.investment-scope>span{font-size:9px}.case-investment .eyebrow{font-size:6px}.case-results strong{font-size:46px}.career-card{padding:22px}.career-card h3{font-size:26px}.career-detail{font-size:9px;gap:12px}.channel-panel{padding:22px}.channel-panel .eyebrow{font-size:7px}.hero-footnote{font-size:6px}}
.regional-results{border-top:1px solid #20241b40;padding-top:16px;margin-top:-8px;margin-bottom:25px}.regional-results>.eyebrow{font-size:7px;letter-spacing:.5px;margin-bottom:12px;opacity:.8}.regional-results>div{display:flex;gap:25px;flex-wrap:wrap}.regional-results>div>span{font-size:9px;display:flex;align-items:baseline;gap:8px}.regional-results strong{font-size:22px;font-weight:500;letter-spacing:-.7px}.case-rang{display:grid;grid-template-columns:1.2fr 1fr;gap:8%;background:#e2e7dd;color:#20241b;margin-top:23px;padding:34px 37px}.rang-story{display:flex;flex-direction:column}.rang-brand{font-family:var(--sans);font-size:25px;font-style:normal;font-weight:500}.case-rang h3{font-size:35px;letter-spacing:-1.4px;margin-top:35px;line-height:1.1}.case-rang h3 em{font-family:var(--serif);font-weight:400}.case-rang .case-summary{max-width:450px;margin-bottom:27px}.rang-result{border-left:1px solid #20241b35;padding-left:35px;display:flex;flex-direction:column;justify-content:center}.rang-result>.eyebrow{font-size:8px;letter-spacing:.8px}.rang-roas{display:block;font-size:125px;font-weight:450;line-height:1;letter-spacing:-7px;margin:22px 0 27px}.rang-roas>span{font-size:.6em;letter-spacing:-3px}.roas-bar{height:12px;background:#20241b15;overflow:hidden}.roas-bar i{display:block;width:100%;height:100%;background:repeating-linear-gradient(90deg,#20241b 0,#20241b calc(8.333% - 4px),transparent calc(8.333% - 4px),transparent 8.333%)}.roas-graphic>span{font:7px var(--mono);display:block;margin-top:15px;letter-spacing:.5px}.roas-flow{display:flex;align-items:center;justify-content:space-between;margin-top:25px;font:9px/1.8 var(--mono)}.roas-flow>span:nth-child(even){font:23px var(--sans)}.app-experience{padding-top:37px;margin-top:32px;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1.1fr;gap:10%}.app-experience-intro>.eyebrow{font-size:8px;color:var(--muted)}.app-experience h3{font-size:35px;line-height:1.15;letter-spacing:-1.4px;font-weight:450;margin-top:20px}.app-experience h3 em{font-family:var(--serif);font-weight:400}.app-experience-intro>p:last-child{font-size:13px;color:var(--muted);margin-top:17px;max-width:340px}.app-platforms>div{border-bottom:1px solid var(--line);padding:15px 0}.app-platforms>div:first-child{padding-top:0}.app-platforms .eyebrow{font-size:7px;color:var(--muted)}.app-platforms h4{font-size:15px;font-weight:500;margin:8px 0 6px;letter-spacing:-.3px}.app-platforms p{font-size:12px;color:var(--muted);line-height:1.7}
@media(max-width:1050px){.case-rang{padding:28px;gap:6%;grid-template-columns:1.2fr 1fr}.case-rang .case-top{flex-direction:column;align-items:flex-start;gap:8px}.rang-result{padding-left:28px}.rang-roas{font-size:105px}.case-rang h3{font-size:31px}.app-experience{gap:7%}.app-experience h3{font-size:31px}}
@media(max-width:760px){.case-rang{grid-template-columns:1fr;padding:25px;gap:30px}.case-rang .case-top{flex-direction:row;align-items:center;gap:15px}.rang-brand{font-size:23px}.case-rang .case-category{font-size:6px}.case-rang h3{font-size:32px;margin-top:27px}.rang-result{border-left:0;border-top:1px solid #20241b35;padding:25px 0 0}.rang-roas{font-size:108px;margin:18px 0 25px}.app-experience{grid-template-columns:1fr;gap:29px;padding-top:30px}.app-experience h3{font-size:33px}.app-platforms p{font-size:13px}.regional-results>div{gap:15px}.regional-results strong{font-size:22px}.regional-results>div>span{font-size:9px;gap:7px}.regional-results>.eyebrow{font-size:6px}}
@media(max-width:380px){.case-rang{padding:22px}.case-rang .case-top{flex-direction:column;align-items:flex-start}.regional-results>div{gap:10px}.regional-results strong{font-size:19px}.regional-results>div>span{font-size:8px;gap:5px}.app-experience h3{font-size:29px}}
.rang-budget{margin-top:30px}.rang-budget .eyebrow{font-size:8px;display:block;opacity:.75}.rang-budget>strong{display:block;font-size:64px;letter-spacing:-3px;line-height:1.1;font-weight:450;margin-top:7px}.case-rang h3{margin-top:21px}.google-result{display:flex;gap:18px;align-items:center;margin-top:-9px;margin-bottom:34px;padding-top:20px;border-top:1px solid #20241b35}.google-result>strong{font-size:40px;font-weight:450;letter-spacing:-1.5px}.google-result>span{font-size:10px;line-height:1.65}.rang-result{padding-top:15px;padding-bottom:15px}.rang-result>.eyebrow{font-size:7px;letter-spacing:.5px}.rang-roas{margin-bottom:20px}.case-rang .case-link{padding-top:20px}
@media(max-width:760px){.rang-budget>strong{font-size:59px}.rang-result{padding-top:26px;padding-bottom:0}.google-result{margin-top:0}.rang-roas{margin:18px 0 25px}.case-rang .case-link{padding-bottom:4px}}

/* B2B SaaS case study: reported growth, without invented revenue figures. */
.case-think{display:grid;grid-template-columns:1.2fr 1fr;gap:8%;background:#dee7e6;color:#202b29;margin-top:24px;padding:35px 37px}
.think-story{display:flex;flex-direction:column}
.think-brand{font-family:var(--sans);font-style:normal;font-size:29px;font-weight:550;letter-spacing:-1px}
.think-brand>span{font-size:11px;letter-spacing:0;margin-left:7px;font-weight:400}
.case-think .case-top{flex-wrap:wrap;gap:13px}
.case-think .case-category{font-size:7px}
.think-budget{margin-top:30px}
.think-budget .eyebrow{display:block;font-size:8px;opacity:.75;letter-spacing:.7px}
.think-budget>strong{display:block;font-size:64px;font-weight:450;line-height:1.1;letter-spacing:-3px;margin-top:7px}
.case-think h3{font-size:35px;line-height:1.1;letter-spacing:-1.4px;margin-top:21px}
.case-think h3 em{font-family:var(--serif);font-weight:400}
.case-think .case-summary{max-width:460px;margin-bottom:27px}
.case-think .case-link{padding-top:20px}
.think-result{border-left:1px solid #202b2935;padding:15px 0 15px 35px;display:flex;flex-direction:column;justify-content:center}
.think-result>.eyebrow{font-size:8px;letter-spacing:.7px}
.think-growth{font-size:106px;letter-spacing:-6px;font-weight:450;line-height:1;margin-top:25px}
.think-growth>span{font-size:.6em;letter-spacing:-2px}
.think-period{font-size:18px;letter-spacing:-.4px;margin-top:12px}
.subscription-comparison{padding-top:27px;margin-top:29px;border-top:1px solid #202b2935}
.subscription-bar-row{display:grid;grid-template-columns:65px 1fr 35px;align-items:center;gap:13px;margin-bottom:17px}
.subscription-bar-row>span{font:8px var(--mono)}
.subscription-bar-row>div{height:15px}
.subscription-bar-row i{display:block;height:100%;background:#839f98}
.subscription-bar-row:last-of-type i{background:#25463e}
.subscription-bar-row>strong{font:11px var(--mono);text-align:right}
.subscription-comparison>p{font:7px/1.8 var(--mono);letter-spacing:.3px;opacity:.8;margin-top:19px}
.think-scope{font-size:10px;margin-top:25px;opacity:.8}
@media(max-width:1050px){.case-think{padding:28px;gap:6%}.think-result{padding-left:28px}.think-growth{font-size:85px}.case-think h3{font-size:31px}.subscription-bar-row{grid-template-columns:57px 1fr 31px;gap:8px}.subscription-bar-row>span{font-size:7px}}
@media(max-width:760px){.case-think{grid-template-columns:1fr;padding:25px;gap:30px}.think-brand{font-size:27px}.think-budget>strong{font-size:59px}.think-budget .eyebrow{font-size:7px}.case-think h3{font-size:32px}.think-result{border-left:0;border-top:1px solid #202b2935;padding:26px 0 0}.think-growth{font-size:91px}.think-period{font-size:18px}.case-think .case-link{padding-bottom:4px}.subscription-bar-row{grid-template-columns:65px 1fr 35px}.subscription-bar-row>span{font-size:8px}.think-scope{line-height:1.7}}
@media(max-width:380px){.case-think{padding:22px}.think-growth{font-size:78px}.case-think .case-category{font-size:6px}.case-think h3{font-size:29px}.think-budget .eyebrow{font-size:6px}}

.case-campaign-scope{margin-top:-5px;margin-bottom:22px}
.case-campaign-scope .eyebrow{font-size:7px;letter-spacing:.5px;opacity:.8;margin-bottom:8px}
.case-campaign-scope>p:last-child{font-size:12px;line-height:1.7}
@media(max-width:760px){.case-campaign-scope>p:last-child{font-size:12px}}

/* Services appear before case studies, with a direct path into the enquiry. */
.site-header{position:sticky;top:0;background:var(--bg);z-index:30}
.service-heading-copy>p{font-size:14px;color:var(--muted);line-height:1.8}
.service-heading-copy>.text-link{margin-top:13px}
.service-selector{display:grid;grid-template-columns:minmax(250px,.9fr) minmax(0,2fr);border:1px solid var(--line);background:var(--surface)}
.service-tabs{display:flex;flex-direction:column;border-right:1px solid var(--line)}
.service-tabs>button{display:flex;align-items:center;gap:14px;text-align:left;padding:23px 22px;background:transparent;border-bottom:1px solid var(--line);min-height:83px;flex:1;transition:background .2s}
.service-tabs>button:last-child{border-bottom:0}
.service-tabs>button:hover{background:var(--bg)}
.service-tabs>button[aria-selected=true]{background:var(--lime);color:#20221d}
.service-tab-number{font:9px var(--mono);opacity:.6;align-self:flex-start;padding-top:5px}
.service-tabs strong{display:block;font-size:16px;font-weight:550;letter-spacing:-.3px}
.service-tabs small{display:block;font-size:10px;line-height:1.5;opacity:.75;margin-top:6px}
.service-tab-arrow{margin-left:auto;font-size:22px;opacity:.4}
.service-tabs>button[aria-selected=true] .service-tab-arrow{opacity:1}
.service-panels{min-width:0}
.service-panel{display:flex;flex-direction:column;padding:37px 40px;min-height:100%}
.service-panel[hidden]{display:none}
.service-panel-copy>.eyebrow{font-size:8px;color:var(--muted);letter-spacing:1px}
.service-panel h3{font-size:38px;font-weight:450;line-height:1.12;letter-spacing:-1.6px;max-width:620px;margin:23px 0 19px}
.service-description{font-size:15px;line-height:1.8;color:var(--muted);max-width:620px}
.service-delivery{display:grid;grid-template-columns:1.2fr 1fr;gap:30px;margin:30px 0}
.service-delivery h4{font-size:12px;font-weight:550;margin:0 0 14px}
.service-delivery ul{font-size:13px;line-height:1.7;margin:0;padding-left:16px}
.service-delivery li{padding-left:2px;margin-bottom:8px}
.service-delivery li::marker{color:#7b9937}
.service-fit{border-left:1px solid var(--line);padding-left:27px}
.service-fit p{font-size:13px;line-height:1.8;color:var(--muted)}
.service-panel-actions{margin-top:auto;display:flex;align-items:center;flex-wrap:wrap;gap:16px 25px;padding-top:22px;border-top:1px solid var(--line)}
.service-panel-actions .button{font-size:12px;gap:25px}
.service-panel-actions .text-link{font-size:11px}
.service-scope-note{font-size:11px;color:var(--muted);margin-top:19px;line-height:1.8}
.service-section{padding-bottom:0}
.contact-form select{display:block;width:100%;min-width:0;font:inherit;font-size:13px;line-height:1.5;background:transparent;color:#20241b;border:0;border-bottom:1px solid #20241b60;border-radius:0;padding:12px 25px 12px 0;margin-top:5px;outline-offset:6px}
.contact-form select option{background:#f5f4ef;color:#20241b}
.contact-form select:focus-visible{outline:2px solid #20241b}
@media(max-width:1050px){.service-selector{grid-template-columns:minmax(245px,1fr) minmax(0,1.8fr)}.service-tabs>button{padding:20px 16px;gap:10px}.service-tabs strong{font-size:14px}.service-panel{padding:30px}.service-panel h3{font-size:33px}.service-delivery{grid-template-columns:1fr;gap:22px}.service-fit{padding:19px 0 0;border-left:0;border-top:1px solid var(--line)}.service-delivery h4{margin-bottom:10px}.service-tabs small{font-size:10px}.service-tab-arrow{font-size:18px}}
@media(max-width:760px){html{scroll-padding-top:100px}.service-heading-copy{margin-top:20px}.service-heading-copy>p{font-size:13px}.service-heading-copy>p br{display:none}.service-selector{grid-template-columns:1fr}.service-tabs{display:grid;grid-template-columns:1fr 1fr;border-right:0;border-bottom:1px solid var(--line);gap:0}.service-tabs>button{min-height:72px;padding:15px 12px;border-bottom:1px solid var(--line);align-items:flex-start;gap:8px}.service-tabs>button:nth-child(odd){border-right:1px solid var(--line)}.service-tabs>button:nth-last-child(-n+2){border-bottom:0}.service-tabs strong{font-size:12px;line-height:1.4;letter-spacing:-.1px}.service-tabs small{display:none}.service-tab-number{font-size:8px;padding-top:3px}.service-tab-arrow{font-size:15px;padding-top:0;align-self:flex-end}.service-panel{padding:27px 23px;min-height:560px}.service-panel h3{font-size:31px;letter-spacing:-1.2px;margin:20px 0 17px}.service-description{font-size:14px;line-height:1.8}.service-panel-copy>.eyebrow{font-size:7px;line-height:1.8}.service-delivery{margin:25px 0;gap:19px}.service-delivery ul,.service-fit p{font-size:13px}.service-panel-actions{display:flex;align-items:flex-start;gap:16px;padding-top:24px}.service-panel-actions .button{font-size:11px;width:100%;gap:12px;padding:17px 15px}.service-panel-actions .text-link{font-size:11px}.service-scope-note{font-size:10px}.contact-form select{font-size:16px}}
@media(max-width:380px){.service-tabs>button{padding:14px 10px;gap:6px}.service-tab-arrow{display:none}.service-tabs strong{font-size:11px}.service-panel{padding:25px 20px}.service-panel h3{font-size:28px}}

/* Personal introduction: room for a short introduction in Syed’s own voice. */
.hero-description{max-width:560px;line-height:1.75}
.hero-working-style{font-size:14px;color:var(--muted);line-height:1.75;max-width:520px;margin-top:14px}
.service-heading-copy{max-width:370px}
.work-section>.section-heading>p{max-width:335px}
.career-heading>p,.channel-heading>p{max-width:355px;line-height:1.8}
@media(max-width:760px){.hero-description{font-size:14px}.hero-working-style{font-size:13px;margin-top:13px}.work-section>.section-heading>p,.career-heading>p,.channel-heading>p,.service-heading-copy{max-width:100%}}

/* Marketplace app acquisition: scope and reported outcomes, without a guessed budget. */
.case-olx{display:grid;grid-template-columns:1.2fr 1fr;gap:8%;padding:35px 37px;margin-top:24px;background:#e7e3ec;color:#302738}
.olx-story{display:flex;flex-direction:column}
.olx-brand{font:750 35px var(--sans);letter-spacing:-1.8px}
.olx-brand>span{font-size:12px;letter-spacing:0;font-weight:400;margin-left:8px}
.case-olx .case-top{flex-wrap:wrap;gap:14px}
.case-olx .case-category{font-size:7px}
.olx-role{font-size:7px;letter-spacing:.6px;opacity:.75;margin-top:31px}
.case-olx h3{font-size:35px;letter-spacing:-1.3px;line-height:1.12;margin-top:20px}
.case-olx h3 em{font-family:var(--serif);font-weight:400}
.case-olx .case-summary{max-width:465px;margin-bottom:27px}
.case-olx .case-link{padding-top:20px}
.case-olx .case-platforms>span{border-color:#30273850}
.olx-result{padding:15px 0 15px 35px;border-left:1px solid #30273835;display:flex;flex-direction:column;justify-content:center}
.olx-result>.eyebrow{font-size:8px;letter-spacing:.6px}
.olx-saving{font-size:110px;line-height:1;font-weight:450;letter-spacing:-6px;margin-top:22px}
.olx-saving>span{font-size:.6em;letter-spacing:-2px}
.olx-result-description{font-size:15px;line-height:1.7;margin-top:13px}
.olx-comparison{border-top:1px solid #30273835;padding-top:25px;margin-top:27px}
.listing-bar-row{display:grid;grid-template-columns:65px 1fr 32px;gap:13px;align-items:center;margin-bottom:16px}
.listing-bar-row>span{font:8px var(--mono)}
.listing-bar-row>div{height:14px}
.listing-bar-row i{height:100%;display:block;background:#a59aae}
.listing-bar-row:last-of-type i{background:#594865}
.listing-bar-row>strong{font:11px var(--mono);text-align:right}
.olx-comparison>p{font:7px/1.8 var(--mono);letter-spacing:.3px;opacity:.8;margin-top:18px}
.olx-scope{font-size:10px;margin-top:23px;opacity:.8}
.automation-experience{display:flex;align-items:center;justify-content:space-between;gap:40px;border-top:1px solid var(--line);padding:30px 0 0;margin-top:33px}
.automation-experience>div{max-width:660px}
.automation-experience .eyebrow{font-size:8px;color:var(--muted)}
.automation-experience h3{font-size:25px;line-height:1.2;letter-spacing:-.8px;font-weight:450;margin:13px 0}
.automation-experience>div>p:last-child{font-size:13px;color:var(--muted);line-height:1.8}
.automation-experience>.text-link{white-space:nowrap}
@media(max-width:1050px){.case-olx{padding:28px;gap:6%}.case-olx h3{font-size:31px}.olx-result{padding-left:28px}.olx-saving{font-size:86px}.listing-bar-row{grid-template-columns:56px 1fr 30px;gap:8px}.listing-bar-row>span{font-size:7px}.automation-experience{gap:25px}.automation-experience h3{font-size:23px}}
@media(max-width:760px){.case-olx{grid-template-columns:1fr;padding:25px;gap:30px}.olx-brand{font-size:32px}.case-olx .case-category{font-size:6px}.olx-role{font-size:6px}.case-olx h3{font-size:32px}.olx-result{padding:26px 0 0;border-left:0;border-top:1px solid #30273835}.olx-saving{font-size:94px}.olx-result-description{font-size:14px}.case-olx .case-link{padding-bottom:4px}.automation-experience{display:block;padding-top:27px;margin-top:29px}.automation-experience h3{font-size:25px}.automation-experience>.text-link{margin-top:18px;font-size:11px}.automation-experience>div>p:last-child{font-size:13px}}
@media(max-width:380px){.case-olx{padding:22px}.case-olx h3{font-size:29px}.olx-saving{font-size:80px}.olx-role{line-height:1.9}}

/* Career-wide positioning and an interactive map of paid media expertise. */
.hero-grid{grid-template-columns:1.1fr 1fr;gap:4%;padding-top:50px;padding-bottom:55px}
#hero-title{font-size:clamp(54px,5.25vw,86px);line-height:1.04;letter-spacing:-.06em}
#hero-title em{letter-spacing:-.065em}
.hero-description{font-size:15px;max-width:570px;line-height:1.8;margin-top:30px}
.hero-description strong{color:var(--ink);font-weight:500}
.hero-working-style{font-size:14px;line-height:1.8;margin-top:17px;max-width:570px}
.hero-footnote{font-size:7px;letter-spacing:.5px;max-width:550px}
.proof-strip{grid-template-columns:1.1fr 1fr 1fr 1.2fr}
.proof-strip>div:last-child .proof-businesses{font-size:34px;letter-spacing:-1.7px;white-space:nowrap}
.proof-businesses>span{font-size:.65em}
.hero-visual.platform-map{width:100%;max-width:650px;aspect-ratio:auto;margin:0;background:none;border-radius:0;isolation:isolate}
.platform-map::before,.platform-map::after{display:none}
.platform-caption{text-align:center;font-size:7px;letter-spacing:1px;color:var(--muted);padding:15px 0}
.platform-stage{position:relative;aspect-ratio:1;background-image:radial-gradient(var(--line) .7px,transparent .7px);background-size:18px 18px;border-radius:50%}
.platform-connections{position:absolute;inset:0;width:100%;height:100%;overflow:visible}
.platform-connections circle{stroke:var(--line);stroke-width:.8}
.platform-connections circle:nth-child(2){stroke-dasharray:3 6}
.platform-connections path{stroke:#83a537;stroke-width:1.6;stroke-dasharray:3 11;animation:channel-flow 10s linear infinite;animation-delay:var(--delay);opacity:.7}
.platform-core{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:37%;aspect-ratio:1;border-radius:50%;background:var(--lime);color:#20241b;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;box-shadow:0 0 0 8px var(--bg),0 0 0 9px var(--line)}
.platform-core>.eyebrow{font-size:6px;letter-spacing:.4px}
.platform-core>strong{font-size:clamp(21px,2.3vw,34px);font-weight:500;letter-spacing:-1px;line-height:1.02;margin:14px 0}
.platform-core em{font-family:var(--serif);font-weight:400}
.core-foot{font:5px var(--mono);letter-spacing:.4px}
.platform-node{position:absolute;left:var(--x);top:var(--y);transform:translate(-50%,-50%);width:27%;max-width:155px;z-index:2;border-radius:10px}
.platform-tile{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:6px;min-height:87px;padding:12px 5px 10px;background:var(--bg);border:1px solid var(--line);border-radius:10px;box-shadow:0 5px 14px #20241b06;animation:platform-float 6s ease-in-out infinite;animation-delay:var(--delay);transition:border-color .2s,box-shadow .2s}
.platform-tile img{width:25px;height:25px;object-fit:contain;display:block}
.platform-tile strong{font-size:10px;font-weight:550;letter-spacing:-.1px}
.platform-tile small{font-size:6px;line-height:1.3;color:var(--muted)}
.platform-node:hover .platform-tile,.platform-node:focus-visible .platform-tile{border-color:#7d9b37;box-shadow:0 7px 18px #20241b18;animation-play-state:paused}
.node-googleads img{filter:invert(43%) sepia(82%) saturate(1528%) hue-rotate(197deg) brightness(98%)}
.node-meta img{filter:invert(34%) sepia(97%) saturate(1674%) hue-rotate(197deg)}
.node-instagram img{filter:invert(34%) sepia(75%) saturate(1640%) hue-rotate(305deg)}
.node-snapchat img{background:#ffed00;border-radius:7px;padding:3px;width:29px;height:29px}
.smartly-mark{font-size:19px;font-weight:650;line-height:25px;letter-spacing:-1px}.smartly-mark>span{font-size:19px;color:#729426;padding-left:2px}
.node-smartly .platform-tile>strong{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}
.platform-footer{display:flex;justify-content:space-between;align-items:center;border-top:1px solid var(--line);gap:10px;padding:16px 2px 0;margin-top:13px}
.platform-footer>span{font:7px/1.6 var(--mono);letter-spacing:.3px}
.platform-footer small{display:block;font:10px/1.5 var(--sans);color:var(--muted);margin-top:6px;letter-spacing:0}
.platform-footer .motion-toggle{flex-shrink:0;min-width:36px;min-height:36px}
.platform-map.motion-paused *{animation-play-state:paused!important}
[data-theme=dark] .node-tiktok img,[data-theme=dark] .node-apple img{filter:invert(1)}
[data-theme=dark] .node-meta img{filter:invert(53%) sepia(95%) saturate(983%) hue-rotate(182deg)}
.channel-depth{padding-top:20px}
@keyframes channel-flow{to{stroke-dashoffset:-140}}
@keyframes platform-float{0%,100%{transform:translateY(0)}50%{transform:translateY(-5px)}}
@media(min-width:1500px){.platform-tile{min-height:104px}.platform-tile strong{font-size:12px}.platform-tile small{font-size:8px}.platform-core>.eyebrow{font-size:8px}.core-foot{font-size:6px}}
@media(max-width:1050px){.hero-grid{gap:3%;grid-template-columns:1.12fr 1fr}#hero-title{font-size:5.5vw}.hero-description{font-size:13px}.hero-working-style{font-size:12px}.platform-tile{min-height:73px;padding:9px 3px;gap:5px}.platform-tile strong{font-size:8px}.platform-tile small{font-size:5px}.platform-tile img{width:22px;height:22px}.platform-core>strong{font-size:23px;margin:10px 0}.platform-core>.eyebrow{font-size:5px}.core-foot{font-size:4px}.platform-caption{font-size:6px;letter-spacing:.4px}.proof-strip>div:last-child .proof-businesses{font-size:27px}.smartly-mark{font-size:16px}}
@media(max-width:760px){.hero-grid{grid-template-columns:1fr;padding-top:34px;gap:0}#hero-title{font-size:clamp(39px,9.9vw,70px)}.hero-copy{max-width:650px}.hero-description{font-size:14px}.hero-working-style{font-size:13px}.hero-footnote{font-size:6px;letter-spacing:.3px}.hero-footnote span{margin:0 4px}.hero-visual.platform-map{max-width:500px;width:100%;margin:35px 0 0}.platform-caption{font-size:7px;letter-spacing:.5px}.platform-tile{min-height:80px}.platform-tile strong{font-size:9px}.platform-tile small{font-size:5px}.platform-core>strong{font-size:27px}.platform-core>.eyebrow{font-size:5px}.core-foot{font-size:4px}.platform-footer{margin-top:18px}.proof-strip{grid-template-columns:1fr 1fr}.proof-strip>div:last-child .proof-businesses{font-size:27px}.platform-footer small{font-size:10px}}
@media(max-width:380px){#hero-title{font-size:10vw}.hero-description{font-size:13px}.hero-working-style{font-size:12px}.hero-footnote{font-size:5px}.platform-tile{min-height:70px;gap:4px}.platform-tile strong{font-size:8px}.platform-tile small{font-size:4.5px}.platform-caption{font-size:5.5px}.platform-core>strong{font-size:22px;margin:10px 0}.platform-core>.eyebrow{font-size:4px}.core-foot{font-size:3.5px}.platform-footer>span{font-size:5.5px}.platform-footer small{font-size:9px}.proof-strip>div:last-child .proof-businesses{font-size:23px}.smartly-mark{font-size:15px}}
@media(prefers-reduced-motion:reduce){.platform-map *{animation:none!important}}
.platform-core>strong{font-size:clamp(17px,1.9vw,28px);line-height:1.2;letter-spacing:-.8px}
@media(min-width:761px) and (max-width:900px){.hero-grid{grid-template-columns:1fr;gap:25px}#hero-title{font-size:65px}.hero-description{font-size:15px}.hero-working-style{font-size:14px}.hero-visual.platform-map{max-width:500px;justify-self:center}.platform-core>strong{font-size:24px}.platform-tile strong{font-size:10px}.platform-tile small{font-size:7px}.desktop-nav{gap:20px}.desktop-nav a{white-space:nowrap}.brand-sub{font-size:5px}}
@media(max-width:760px){.platform-core>strong{font-size:clamp(17px,5.1vw,27px);letter-spacing:-.7px}}
@media(max-width:380px){.platform-core>strong{font-size:16px;letter-spacing:-.5px}}
@media(max-width:760px){.platform-core>strong{font-size:clamp(15px,4.5vw,23px);letter-spacing:-.6px}.platform-core>.eyebrow{letter-spacing:0}.core-foot{letter-spacing:0}}

/* Platform depth: campaign options, client applications and channel-specific scale. */
.platform-stage{max-width:500px;width:100%;margin-inline:auto}
.platform-extensions{margin-top:22px;border-top:1px solid var(--line);padding-top:17px}
.platform-extensions>.eyebrow{font-size:6px;letter-spacing:.65px;color:var(--muted);margin-bottom:12px}
.platform-extensions>div{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:7px}
.platform-extensions a{display:flex;align-items:center;gap:9px;padding:10px;border:1px solid var(--line);border-radius:5px;min-height:52px;transition:background .2s,border-color .2s}
.platform-extensions a:hover{background:var(--surface);border-color:#83a537}
.platform-extensions img{flex-shrink:0;width:20px;height:20px;object-fit:contain}
.platform-extensions a>span{font-size:9px;font-weight:550;line-height:1.4}
.platform-extensions small{display:block;font-size:7px;font-weight:400;margin-top:3px;color:var(--muted)}
.platform-extensions .extension-googleanalytics img{filter:invert(54%) sepia(91%) saturate(1249%) hue-rotate(2deg)}
.platform-extensions .extension-googletagmanager img{filter:invert(40%) sepia(83%) saturate(1999%) hue-rotate(195deg)}
.platform-extensions .extension-googledisplayandvideo360 img{filter:invert(48%) sepia(84%) saturate(547%) hue-rotate(87deg)}
.platform-extensions .extension-reddit img{filter:invert(38%) sepia(85%) saturate(3083%) hue-rotate(357deg)}
.platform-extensions .extension-youtube img{filter:invert(20%) sepia(92%) saturate(6930%) hue-rotate(356deg)}
[data-theme=dark] .platform-extensions .extension-openai img{filter:invert(1)}
.channel-heading h2{font-size:44px}
.channel-tabs{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:7px;margin-bottom:20px}
.channel-tabs button{display:flex;align-items:center;gap:10px;text-align:left;padding:15px 12px;min-height:77px;font-size:11px;border-radius:3px;line-height:1.4}
.channel-tabs button>span:not(.channel-tab-glyph){min-width:0}
.channel-tabs button small{display:block;font-size:9px;line-height:1.5;margin-top:4px;color:var(--muted)}
.channel-tabs button img{width:21px;height:21px;object-fit:contain;flex-shrink:0}
.channel-tab-glyph{font-size:24px;line-height:1;min-width:21px}
.channel-tabs button[aria-selected=true]{background:var(--lime);color:#20241b;border-color:#92b837}
.channel-tabs button[aria-selected=true] small{color:#3e4c26}
[data-theme=dark] .channel-tabs button:not([aria-selected=true]) img{filter:invert(1)}
.channel-panel{display:block;padding:35px;min-height:0}
.channel-intro{display:flex;align-items:flex-start;justify-content:space-between;gap:35px;padding-bottom:27px;border-bottom:1px solid var(--line)}
.channel-intro>div:first-child{max-width:720px}
.channel-panel .channel-intro .eyebrow{font-size:8px;line-height:1.7}
.channel-panel h3{font-size:39px;line-height:1.1;margin:19px 0 16px;letter-spacing:-1.6px}
.channel-description{font-size:14px;line-height:1.8;color:var(--muted);max-width:700px}
.channel-spend{flex-shrink:0;text-align:right;min-width:180px;padding-top:21px}
.channel-spend>strong{display:block;font-size:58px;font-weight:450;line-height:1;letter-spacing:-3px}
.channel-spend>span{display:block;font:7px/1.7 var(--mono);color:var(--muted);letter-spacing:.4px;margin-top:13px}
.channel-features{padding-top:26px}
.channel-panel h4{font-size:12px;font-weight:550;margin:0 0 18px;letter-spacing:.05px}
.channel-features>div{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:25px}
.channel-panel h5{font-size:14px;line-height:1.4;font-weight:550;letter-spacing:-.2px;margin:0 0 9px}
.channel-features p,.channel-use-cases p{font-size:12px;line-height:1.8;color:var(--muted)}
.channel-use-cases{margin-top:29px;border-top:1px solid var(--line);padding-top:26px}
.channel-use-cases>div{display:grid;grid-template-columns:1fr 1fr;gap:35px}
.channel-use-cases article{padding-left:17px;border-left:2px solid #98ba4b}
.channel-panel>.channel-evidence{font-size:11px;color:var(--muted);line-height:1.8;padding:20px 0;margin-top:25px;border-top:1px solid var(--line)}
.channel-actions{display:flex;justify-content:space-between;align-items:flex-start;gap:20px;border-top:1px solid var(--line);padding-top:20px}
.channel-actions>.text-link{font-size:12px}
.channel-sources{font-size:10px;color:var(--muted);max-width:310px}
.channel-sources summary{cursor:pointer;list-style:revert;padding:5px 0;min-height:30px}
.channel-sources>div{display:flex;flex-direction:column;gap:10px;margin-top:9px}
.channel-sources a{text-decoration:underline;text-underline-offset:3px;line-height:1.5}
.channel-badge{display:inline-block;background:var(--lime);color:#253019;font:7px var(--mono);letter-spacing:.5px;padding:7px 9px;margin-top:14px}
@media(max-width:1100px){.channel-tabs{grid-template-columns:repeat(4,minmax(0,1fr))}.channel-features>div{grid-template-columns:1fr 1fr;gap:24px 32px}.channel-spend{min-width:155px}.channel-spend>strong{font-size:50px}.channel-intro{gap:24px}.platform-extensions a{gap:7px;padding:9px 7px}.platform-extensions a>span{font-size:8px}.platform-extensions small{font-size:6px}}
@media(max-width:760px){.platform-extensions>div{grid-template-columns:repeat(3,minmax(0,1fr))}.platform-extensions a{flex-direction:column;align-items:center;text-align:center;gap:7px;min-height:72px;padding:10px 4px}.platform-extensions a>span{font-size:8px}.platform-extensions small{font-size:6px}.channel-heading h2{font-size:34px}.channel-tabs{grid-template-columns:repeat(3,minmax(0,1fr));gap:5px}.channel-tabs button{padding:12px 8px;gap:7px;font-size:10px;min-height:73px}.channel-tabs button img{width:17px;height:17px}.channel-tabs button small{font-size:8px}.channel-tab-glyph{font-size:20px;min-width:17px}.channel-panel{padding:25px 22px}.channel-intro{display:block;padding-bottom:23px}.channel-panel h3{font-size:32px}.channel-description{font-size:13px}.channel-spend{text-align:left;display:flex;align-items:center;gap:18px;padding-top:24px}.channel-spend>strong{font-size:49px}.channel-spend>span{max-width:125px;margin:0;font-size:7px}.channel-panel .channel-intro .eyebrow{font-size:7px}.channel-features>div{grid-template-columns:1fr;gap:19px}.channel-features h5,.channel-use-cases h5{font-size:14px}.channel-features p,.channel-use-cases p{font-size:12px}.channel-use-cases>div{grid-template-columns:1fr;gap:22px}.channel-panel h4{font-size:11px}.channel-actions{flex-direction:column;gap:14px}.channel-actions>.text-link{font-size:11px}.channel-panel>.channel-evidence{font-size:10px}.channel-sources{font-size:10px}.channel-features{padding-top:23px}}
@media(max-width:380px){.channel-tabs button{flex-direction:column;align-items:flex-start;gap:7px;font-size:9px;min-height:91px}.channel-tabs button small{font-size:7px}.channel-heading h2{font-size:30px}.platform-extensions a>span{font-size:7px}.platform-extensions small{font-size:5px}.channel-spend>strong{font-size:43px}.channel-panel{padding:23px 19px}}

/* A bounded, quieter hero diagram with six evenly spaced platform cards. */
.hero-visual.platform-map{max-width:560px;min-width:0;padding:20px;border:1px solid var(--line);border-radius:18px;background:var(--bg);justify-self:end}
.platform-caption{padding:0 0 8px;font-size:8px;letter-spacing:.65px;line-height:1.6;white-space:normal}
.platform-stage{container-type:inline-size;max-width:450px;background:none;aspect-ratio:1;margin:0 auto;width:100%}
.platform-connections{overflow:hidden}
.platform-connections circle{stroke-width:.8;stroke-dasharray:2 7;opacity:.7}
.platform-connections path{stroke-width:1.1;stroke-dasharray:2 13;opacity:.5}
.platform-core{width:36%;padding:8px;box-shadow:0 0 0 6px var(--bg);border:1px solid #a8ce42;overflow:visible}
.platform-core>strong{font-size:clamp(12px,4.25cqw,20px);line-height:1.22;letter-spacing:-.55px;max-width:88%;margin:0;font-weight:500;white-space:normal;overflow-wrap:normal}
.platform-core em{font-size:1.04em}
.platform-node{width:26%;max-width:130px;min-width:0;border-radius:9px}
.platform-tile{width:100%;height:clamp(64px,16cqw,76px);min-height:0;padding:8px 4px;gap:6px;border-radius:9px;box-shadow:0 4px 10px #20241b04;animation-name:platform-drift}
.platform-tile img,.node-snapchat .platform-tile img{width:clamp(19px,5.2cqw,24px);height:clamp(19px,5.2cqw,24px)}
.platform-tile strong{font-size:clamp(7.5px,2.2cqw,10px);font-weight:550;line-height:1.25;text-align:center;letter-spacing:0;max-width:100%}
.platform-pair{display:flex;align-items:center;justify-content:center;gap:6px}
.node-meta .platform-pair img:last-child{filter:invert(34%) sepia(75%) saturate(1640%) hue-rotate(305deg)}
.smartly-mark{font-size:clamp(13px,3.8cqw,19px);line-height:1.4;letter-spacing:-.8px}
.smartly-mark>span{font-size:1em;padding-left:1px}
.platform-extensions{margin-top:4px;padding-top:15px}
.platform-extensions>.eyebrow{font-size:7px;letter-spacing:.4px;margin-bottom:11px}
.platform-extensions>div{grid-template-columns:repeat(6,minmax(0,1fr));gap:5px}
.platform-extensions a{min-width:0;min-height:62px;padding:8px 3px;flex-direction:column;justify-content:flex-start;align-items:center;text-align:center;gap:7px;border:0;border-radius:5px}
.platform-extensions a>span{font-size:8px;line-height:1.4;font-weight:500;overflow-wrap:normal}
.platform-extensions small{display:none}
.platform-extensions .extension-openai small{display:block;font-size:6px;margin-top:3px}
.platform-extensions img{width:19px;height:19px}
.platform-footer{padding-top:12px;margin-top:10px;gap:8px}
.platform-footer>span{font:10px/1.5 var(--sans);letter-spacing:0;color:var(--muted)}
.platform-footer .motion-toggle{width:32px;height:32px;min-width:32px;min-height:32px}
@keyframes platform-drift{0%,100%{transform:translateY(0)}50%{transform:translateY(-2px)}}
.measurement-partners{display:flex;flex-wrap:wrap;gap:9px;margin-top:21px}
.measurement-partners>span{font-size:14px;font-weight:550;letter-spacing:-.3px;padding:9px 13px;border:1px solid var(--line);border-radius:3px;background:var(--surface)}
.app-experience-intro>p:not(.eyebrow){font-size:13px;color:var(--muted);line-height:1.8;margin-top:19px;max-width:375px}
.measurement-cta{font-size:11px;gap:20px;margin-top:24px}
@media(min-width:761px) and (max-width:1100px){.hero-visual.platform-map{padding:16px}.platform-extensions>div{grid-template-columns:repeat(3,minmax(0,1fr))}.platform-extensions a{min-height:52px;padding:6px 4px;gap:5px}.platform-caption{font-size:7px}}
@media(min-width:761px) and (max-width:900px){.hero-visual.platform-map{justify-self:center;max-width:500px}.platform-extensions>div{grid-template-columns:repeat(6,minmax(0,1fr))}}
@media(max-width:760px){.hero-visual.platform-map{padding:16px;max-width:500px;justify-self:center;margin-top:32px}.platform-caption{font-size:7px;padding:0 0 9px}.platform-core>strong{font-size:clamp(12px,4.25cqw,20px);letter-spacing:-.4px}.platform-extensions>div{grid-template-columns:repeat(3,minmax(0,1fr))}.platform-extensions a{min-height:54px;gap:5px;padding:7px 4px}.platform-extensions a>span{font-size:9px}.platform-extensions>.eyebrow{font-size:6px}.platform-footer>span{font-size:10px}.app-experience-intro>p:not(.eyebrow){font-size:13px;max-width:100%}.measurement-partners>span{font-size:14px}.measurement-cta{font-size:11px}}
@media(max-width:380px){.hero-visual.platform-map{padding:12px}.platform-caption{font-size:6px}.platform-extensions a>span{font-size:8px}.platform-core>strong{font-size:clamp(12px,4.25cqw,20px)}.platform-pair{gap:4px}}

/* Clear motion trails and original platform identities. */
.platform-connections path{stroke:#66852d;stroke-width:2.6;stroke-linecap:round;stroke-dasharray:.1 14;opacity:.95;vector-effect:non-scaling-stroke}
[data-theme="dark"] .platform-connections path{stroke:#b3d868;opacity:.95}
.platform-connections circle{stroke:#849365;opacity:.75;stroke-width:1.6;stroke-linecap:round;stroke-dasharray:.1 8;vector-effect:non-scaling-stroke}
[data-theme="dark"] .platform-connections circle{stroke:#869c61;opacity:.6}
img[src$="/googleads.svg"],img[src$="/dv360.png"],img[src$="/dv360.webp"]{filter:none!important}
.platform-tile img.smartly-logo{width:clamp(58px,18cqw,86px);height:24px;object-fit:contain;filter:invert(1)}
.node-smartly .platform-tile>strong{position:static;width:auto;height:auto;clip-path:none;overflow:visible}
[data-theme="dark"] .platform-tile img.smartly-logo{filter:none}
.measurement-partners>span{display:flex;align-items:center;justify-content:center;min-height:52px;background:#fff;border-color:#ddd;padding:9px 12px}
.measurement-partners img{display:block;height:32px;object-fit:contain;max-width:100%;filter:none}
.brand-full-name{font-size:11px;letter-spacing:.6px}.brand-short-name{display:none}
@media(max-width:1100px){.brand-full-name{display:none}.brand-short-name{display:inline}}

.channel-tabs #tab-smartly img{width:43px;height:20px;object-fit:contain;filter:invert(1)}
[data-theme="dark"] .channel-tabs #tab-smartly img{filter:none}

/* Personal identity and launch headline. */
#hero-title{font-size:clamp(50px,4.6vw,76px);line-height:1.06}
.header-linkedin{display:inline-flex;align-items:center;gap:8px;font-size:12px;white-space:nowrap;min-height:40px}
.linkedin-icon{display:inline-flex;justify-content:center;align-items:center;width:22px;height:22px;border-radius:3px;background:#0a66c2;color:#fff;font:bold 17px Arial,sans-serif;letter-spacing:-1px;padding-right:1px}
.header-linkedin:hover .linkedin-label{text-decoration:underline;text-underline-offset:4px}
.about-photo{margin:0;width:100%;max-width:400px;justify-self:center;align-self:center;border:1px solid var(--line);border-radius:12px;overflow:hidden;background:var(--surface)}
.about-photo>img{display:block;width:100%;height:auto;aspect-ratio:1;object-fit:contain}
.about-photo figcaption{display:flex;flex-direction:column;gap:10px;padding:24px}
.about-photo figcaption .eyebrow{font-size:7px;letter-spacing:.65px;color:var(--muted)}
.about-photo figcaption strong{font-size:21px;font-weight:500;letter-spacing:-.65px;line-height:1.3}
.about-photo figcaption>span:last-child{font-size:12px;color:var(--muted)}
@media(max-width:1100px){.linkedin-label{display:none}.header-linkedin{min-width:30px;justify-content:center}}
@media(min-width:761px) and (max-width:900px){#hero-title{font-size:64px}}
@media(max-width:760px){#hero-title{font-size:clamp(34px,9.3vw,64px)}.header-linkedin{min-width:28px}.about-photo figcaption{padding:22px}}
@media(max-width:380px){.site-header{gap:7px}.header-actions{gap:5px}.header-cta{padding:10px;gap:10px}#hero-title{font-size:9.6vw}}