SYED MUJTABA HAIDER ZAIDISYEDSENIOR PERFORMANCE & GROWTH CONSULTANT
LinkedInLet’s talk
PERFORMANCE MARKETING & GROWTHBERLIN, DE / WORKING WORLDWIDE

I help you win
customers your
competitors wish
they’d found.

Hi, I’m Syed. I bring 9+ years in digital performance marketing across B2B and B2C companies, with $50M+ in managed budgets and experience across 40+ countries, including Europe, MENA and Asia.

I combine senior leadership in growth strategy, team management and budget ownership with deep hands-on expertise running paid search, paid social and app campaigns. I can lead your performance function, advise your team or manage acquisition directly.

How I can help Explore my work

GROWTH STRATEGY · FRACTIONAL LEADERSHIP · CAMPAIGN EXECUTION

PAID MEDIA EXPERTISE. CONNECTED.
Senior strategy.
Hands-on delivery.
Google AdsMeta & InstagramTikTok AdsSnapchat AdsApple Search AdsSmartly.io

MEASUREMENT & MORE CHANNELS

Explore my channel experience

I’VE WORKED AT

WoltDOORDASHSTARZPLAY★OLXThinkImmo↗
$50M+

Paid media budgets managed
across my career

40+

Countries across Europe,
MENA, Asia & beyond

9+

Years in digital
performance marketing

B2B & B2C

Senior leadership & hands-on
campaign expertise

01 / HOW I CAN HELP

How I can help
your business.

You can work with me on a specific challenge, bring me into the accounts, or ask me to lead your performance function.

See what I’ve worked on

HANDS-ON CAMPAIGN MANAGEMENT

I can run your paid acquisition.

I can manage your paid search, paid social and app campaigns day to day. I bring experience with multi-million-dollar budgets and stay close to the campaign decisions that affect your results.

What I can take on

  • Campaign setup, launches and ongoing optimisation
  • Channel planning, bidding and budget decisions
  • Creative and audience testing with clear performance reporting

A good fit if…

You need an experienced operator to improve or scale acquisition across web, Android and iOS.

Discuss paid acquisitionSee my acquisition work

You’ll work directly with me. We can start with a focused project or agree ongoing support around what you need.

02 / MY WORK & IMPACT

Where I’ve worked.
How I’ve helped.

These results come from my in-house roles. Here’s what I owned, how I worked and the outcomes I helped deliver.

Wolt / DoorDashDELIVERY & MARKETPLACE
ANNUAL BUDGET I PERSONALLY OWN$45M+
32countries
+40%

YoY courier applications

−30%

Cost per acquisition

I helped grow courier supply
at a lower acquisition cost.

I own acquisition strategy and investment planning across markets. Working with my team, I use automated bidding, creative testing and budget decisions to help grow courier supply efficiently.

PAID-MEDIA-ATTRIBUTED APPLICATIONS · YOY

+50% Central Europe+45% Nordics

CAMPAIGNS I MANAGE

Search · YouTube · Performance Max
Android & iOS app acquisition · Paid social

Google AdsMetaTikTokSnapchatApple Search Ads
STARZPLAY★STREAMING & SUBSCRIPTIONS
DIGITAL ACQUISITION BUDGET I MANAGED$5M+
MENAregional acquisition
+25%

Subscribers in 9 months

−20%

Cost per trial

I helped grow subscriptions
while lowering trial costs.

I managed acquisition across MENA and helped grow subscribers by 25% in nine months. My work included app campaign optimisation, creative A/B testing and new formats such as Snapchat AR.

Google App CampaignsSnapchat ARCreative testing
ThinkImmoGmbHB2B · REAL ESTATE SAAS · GERMANY
APPROXIMATE ANNUAL BUDGET I MANAGED$200K

I helped a SaaS business
grow paying subscriptions.

I managed around $200K in annual paid media investment at ThinkImmo. I used Google Search and Meta to help grow paying subscriptions for its real estate SaaS product and support recurring revenue growth.

Google SearchMetaB2B subscription acquisition

APPROXIMATE GROWTH IN PAYING SUBSCRIPTIONS

+30%

In nine months.

Performance Marketing Manager · 2021–2022

Rang RasiyaFASHION & E-COMMERCE · PAKISTAN
ANNUAL PAID MEDIA BUDGET I MANAGED$500K

I helped a fashion brand
grow through paid media.

I managed a $500K annual paid media budget at Rang Rasiya in 2019. My hands-on work with Meta product-feed ads and Google Ads focused on e-commerce sales and return on spend in Pakistan.

Meta dynamic feed adsGoogle AdsPaid e-commerce acquisition

ACCOUNT-WIDE META RETURN ON AD SPEND

9.6×+
~8×Google Ads
campaign ROAS
OLXPakistanCLASSIFIEDS & MARKETPLACE APP

MY ROLE · DIGITAL & PERFORMANCE MARKETING SPECIALIST

I helped lower the cost
of new marketplace listings.

At OLX Pakistan, I worked on paid acquisition for a classifieds and marketplace app. I ran Google App Campaigns (UAC) and Meta campaigns, with a focus on acquiring users and generating new listings. I also used Smartly.io for campaign automation.

Google App Campaigns (UAC)MetaSmartly.io automation

COST PER NEW LISTING

−15%

I helped make each new listing
less expensive to acquire.

OLX Pakistan · 2019–2020

These are outcomes I contributed to in in-house roles. The scope and results are specific to each business.

MY HANDS-ON CHANNEL EXPERIENCE

My paid media
& measurement toolkit.

Explore the budgets I’ve managed, campaign options and practical ways I could support your business. Select a channel or tool below.

MY APP ACQUISITION EXPERIENCE

I work across
web, Android and iOS.

AppsFlyerAdjust

I combine app acquisition with measurement. I have experience working with mobile measurement partners (MMPs), including AppsFlyer and Adjust, as well as attribution and media mix modelling (MMM), to understand performance and inform budget decisions.

Discuss app measurement
ANDROID & iOS

Google App Campaigns

I’ve managed app promotion, bidding and campaign optimisation across Android and iOS. My experience includes Google App Campaigns (UAC) at OLX Pakistan and STARZPLAY.

APP STORE DISCOVERY

Apple Search Ads

I use app-search campaigns to reach users with intent and manage them alongside the wider acquisition mix.

MEANINGFUL CONVERSION

Beyond the install

I look beyond installs to new listings, applications, trials, paying subscriptions and acquisition costs.

APPSFLYER & ADJUST · MMPs

Mobile attribution & user quality

I’ve worked with AppsFlyer and Adjust to understand acquisition and in-app performance. I can help your team review attribution, conversion events and the quality of users different campaigns bring.

MEDIA MIX MODELLING · MMM

A wider view of your media investment

My measurement experience also includes media mix modelling. I can help interpret channel contribution and use those insights alongside attribution to inform budget planning.

SMARTLY.IO · CAMPAIGN AUTOMATION

Automation is part of how I work.

I’ve used Smartly.io for campaign automation across the companies I’ve worked at. It’s part of the hands-on experience I bring when I take on campaign management or help improve a team’s workflows.

Talk to me about automation
Syed Mujtaba Haider Zaidi standing outdoors
THE PERSON BEHIND THE CAMPAIGNSSyed Mujtaba Haider ZaidiBased in Berlin. Working worldwide.

03 / ABOUT ME

A little more
about me.

I’m Syed Mujtaba Haider Zaidi—you can call me Syed. I’ve spent 9+ years in digital performance marketing for B2B and B2C companies, and I’m based in Berlin.

My background spans delivery, streaming, B2B SaaS, e-commerce and fintech. I’ve led acquisition strategy, managed teams and agencies, and run campaigns directly across paid search, paid social and app platforms. Earlier in my career, I also worked in digital marketing at OneLoad, a fintech business serving Pakistan.

At Wolt / DoorDash, I mentor five performance marketers and oversee six agencies across five regions. I also work with senior stakeholders on forecasts and investment decisions. That’s the experience I bring when I work with founders, marketing leaders and agencies.

PERSPECTIVE

Europe, MENA, Asia, North America
& Australia. Working in English.

WORKING STYLE

You work directly with me.
I stay close to the accounts.

Get to know me on LinkedIn

04 / WORKING WITH ME

How we could
work together.

I’m open to projects, ongoing consulting and fractional roles. We can agree the scope and time commitment together.

LET’S TALK

Tell me
what you need.

Tell me a little about your business and where you need support. I’ll let you know how I could help, and we can take it from there.

smujtabahaiderz9@gmail.com
Arrange a call with me Find me on LinkedIn

A little about you and your business.

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Contact: smujtabahaiderz9@gmail.com